Are you fascinated by trends and fashions, and why certain brands are so much more successful than others? Do you ever wonder what makes last season’s cool “must haves” suddenly “so last year”? Would you love to shape the world’s desires? Then Marketing could be your dream career.
There are many exciting careers options open to marketing professionals, including advertising manager, brand manager, events manager, project manager, promotions manager, public relations manager, sales manager, market research manager and many more. The whole new world of online and virtual shopping brings with it the exciting space known as digital marketing.
The role of marketing in business is to build the profile of brands, get people interested in products, and to persuade buyers that they really need what is on offer. Technology, travel, entertainment, services, apps and games - even your favourite musician or sports team – are all marketed. Digital marketing takes this to a whole new level - analysing behaviours and customising approaches.
Marketing professionals can be in charge of everything from the creation and design of images and products (branding), to the whole range of advertising techniques and services: from TV, radio, magazines and newspapers, to billboards, catalogues, websites and public relations. How and where a brand is marketed, and even product pricing, fall within the scope of a marketing professional.
Studying marketing builds knowledge that can help you in any business related career, because you will understand the importance of consumer relations, communications and the various stakeholders involved. The skills and techniques such as project management, market research and strategy are useful in any business related career and very important for future entrepreneurs.