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Marketing The role of marketing in business is to build brand profiles and persuade people to buy products.
Marketing The role of marketing in business is to build brand profiles and persuade people to buy products.

Qualification: BCom

School: Business Sciences

Faculty: Commerce, Law and Management

Duration: 3 years

Study mode: Full-time


Technology, travel, entertainment, services, apps and games - even your favourite musician or sports team – are all marketed.

Marketing includes the creation and design of images and products (branding), advertising, demand creation and management, public relations, and digital marketing.

To find out more about the BCom Marketing, click here

  • Advertising Manager
  • Brand Manager
  • Events Manager
  • Market Research Manager
  • Project Manager
  • Promotions Manager
  • Public Relations Manager
  • Sales Manager

Major Combinations

  • Management
  • Information Systems
  • Psychology
  • Finance
  • Economics
  • Human Resource Management

English Home Language OR First Additional Language
Level 5
Level 5 


Applicants with an APS of 35-38, as well as English Level 6 and Mathematics Level 6, will be wait-listed subject to place availability.

  • The Student Enrolment Centre at Wits handles all student applications.
  • Please click here for an overview of the application process.
  • Check the admission requirements for your degree. Check if any additional selection requirements apply. 
  • Submit your application, required documentation and application fee before the closing date.
  • Once you have applied, an admissions consultant will be assigned to your application.
  • Applicants can monitor the progress of their applications via the Self Service Portal.
  • If you are an international applicant and/or have a foreign qualification, please click here.

Click here to see the current average tuition fees for the first year of study. The Fees Office website also provides information about the payment of fees and closing dates for fees payments. Once you have applied you will be able to access the fees estimator on the student self-service portal. 

The Financial aid office provides information about on student funding and scholarships. University funded Scholarships include Vice-Chancellor's Scholarships, University Entrance Scholarships, Equality Scholarships, Sports Scholarships and National Olympiad winner awards. For information about NSFAS funding, please visit the NSFAS websiteExternal bursaries portal: The Bursaries South Africa website provides a comprehensive list of bursaries in South Africa.