The role of marketing in business is to build brand profiles and persuade people to buy products.


The role of marketing in business is to build brand profiles and persuade people to buy products. Technology, travel, entertainment, services, apps and games - even your favourite musician or sports team - all of these are marketed.

The BCom Marketing will provide you with the skills and knowledge to learn what drives a business, both strategically and creatively. This degree will equip you with a sound understanding of collecting, evaluating and applying the fundamentals of what drives consumer behaviour and how to position a brand to ensure a successful business venture. Marketing can be applied across a broad range of industries and plays a crucial role in providing a link between the business and the customer, and you will gain insight into marketing communication mix strategies to help you grow a business. Marketing encompasses areas such as digital marketing, social media management, sustainable marketing, retail management, services marketing, brand management, consumer psychology, marketing research and contemporary issues in marketing.


Career Opportunities

  • Chief Marketing Officer
  • Marketing Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Content Manager
  • Brand Manager
  • Advertising and Promotions Manager
  • Market Research Manager
  • Public Relations Manager
  • Sales Manager

Our graduates are employed in various industries including, but not limited to, fast-moving consumer goods, the beverage industry, retail, banking, insurance, telecommunications, research,  advertising, marketing, public relations and management consulting. 


Major Combinations

  • Management
  • Information Systems
  • Psychology
  • Finance
  • Economics
  • Human Resource Management

Majoring in Marketing comprises the following courses:

  • Principles of Marketing
  • Consumer Behaviour
  • Retail Management
  • Integrated Marketing Communication
  • Service Innovation and Marketing
  • Marketing Research
  • Marketing Strategy
  • Digital Marketing

Entry Requirements

APS  38+
English Home Language OR First Additional Language Level 5
Mathematics  Level 5 


Applicants with an APS of 35-37, as well as English Level 5 and Mathematics Level 5, will be wait-listed subject to place availability.

University Application Process

  • The Student Enrolment Centre at Wits handles all student applications.
  • Please click here for an overview of the application process. 
  • Check the admission requirements for your degree. Check if any additional selection requirements apply. 
  • Submit your application, required documentation and application fee before the closing date.
  • Once you have applied, an admissions consultant will be assigned to your application.
  • Applicants can monitor the progress of their applications via the Self Service Portal.
  • If you are an international applicant and/or have a foreign qualification, please click here.

Compliance with the minimum requirements does not guarantee a place at the University. The University has a specific number of places for first year undergraduates, approved by the Department of Higher Education and Training. Final selection is made subject to the availability of places, academic results and other entry requirements where applicable.

University Fees and Funding

Click here to see the current average tuition fees for the first year of study. The Fees website also provides information about the payment of fees and closing dates for fees payments. Once you have applied you will be able to access the fees estimator on the student self-service portal. 

The Financial aid office provides information on student funding and scholarships. University-funded Scholarships include Vice-Chancellor's Scholarships, University Entrance Scholarships, Equality Scholarships, Sports Scholarships and National Olympiad winner awards. For information about NSFAS funding, please visit the NSFAS websiteExternal bursaries portal: The Bursaries South Africa website provides a comprehensive list of bursaries in South Africa.

Wits Plus applicants: terms of payment are in accordance with University regulations, and students are not eligible for University bursaries/NSFAS or residential accommodation.