The role of marketing in business is to build brand profiles and persuade people to buy products. Technology, travel, entertainment, services, apps and games - even your favourite musician or sports team - all of these are marketed.
The BCom Marketing will provide you with the skills and knowledge to learn what drives a business, both strategically and creatively. This degree will equip you with a sound understanding of collecting, evaluating and applying the fundamentals of what drives consumer behaviour and how to position a brand to ensure a successful business venture. Marketing can be applied across a broad range of industries and plays a crucial role in providing a link between the business and the customer, and you will gain insight into marketing communication mix strategies to help you grow a business. Marketing encompasses areas such as digital marketing, social media management, sustainable marketing, retail management, services marketing, brand management, consumer psychology, marketing research and contemporary issues in marketing.