Marketing involves effectively managing the portions of an organisation which interact with its consumers. It informs sales strategy, business communication and the development of products and services; it incorporates market research, market segmentation, target market analysis, the science of consumer behaviour, communication programmes and advertising and sales promotion.
Why Study Marketing?
Marketing can lead to a wide range of career choices including advertising, brand management, sports marketing, strategic planning and tourism, to name but a few. Marketing graduates occupy positions such as creative account directors, marketing directors, marketing managers, brand managers and marketing strategists."