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Faculty of Commerce, Law and Management
Marketing Teaching and research in the Marketing Discipline focuses on various areas such as consumer behaviour, communications and electronic media strategy, marketing theory, marketing research, services marketing, general marketing strategy, branding strategy, innovation management, sustainable development in marketing, profit management, and marketing decision science.
Marketing Teaching and research in the Marketing Discipline focuses on various areas such as consumer behaviour, communications and electronic media strategy, marketing theory, marketing research, services marketing, general marketing strategy, branding strategy, innovation management, sustainable development in marketing, profit management, and marketing decision science.

Qualification: BCom(Hons)

School: Business Sciences

Faculty: Commerce, Law and Management

Duration: 1 - 2 years

Study mode: Full-time; Part-time

Overview

Marketing involves effectively managing the portions of an organisation which interact with its consumers. It informs sales strategy, business communication and the development of products and services; it incorporates market research, market segmentation, target market analysis, the science of consumer behaviour, communication programmes and advertising and sales promotion.

Why Study Marketing?
Marketing can lead to a wide range of career choices including advertising, brand management, sports marketing, strategic planning and tourism, to name but a few. Marketing graduates occupy positions such as creative account directors, marketing directors, marketing managers, brand managers and marketing strategists."

The programme comprises of the following courses:

  • Research Paper in Business Sciences
  • Advanced Consumer Behaviour
  • Contemporary Issues in Marketing
  • Advanced Research Statistics
  • International Marketing
  • Sports Marketing
  • Bachelor of Commerce or Bachelor of Economic Science or equivalent.
  • At least an upper second class pass in the final undergraduate course in the subject.
Additional Entry Requirements

Honours application supporting documents needed:

1. Certified copy of your degree certificates
2. Certified copy of academic transcripts as well as grade key
3. All certificates need to be transcribed to English if in another language.
4. SAQA evaluation (International applicants)
5. Proof of English proficiency (International applicants)
6. Curriculum Vitae

  • Applications are handled centrally by the Student Enrolment Centre (SEnC). Once your application is complete in terms of requested documentation, your application will be referred to the relevant School for assessment. Click here to see an overview of the Wits applications process.
  • Please apply online. Upload your supporting documents at the time of application, or via the Self Service Portal.
  • Applicants can monitor the progress of their applications via the Self Service Portal.
  • Selections for programmes that have a limited intake but attract a large number of applications may only finalise the application at the end of the application cycle.

Please note that the Entry Requirements are a guide. Meeting these requirements does not guarantee a place. Final selection is made subject to the availability of places, academic results and other entry requirements where applicable.

International students, please check this section.

For more information, contact the Student Call Centre +27 (0)11 717 1888, or log a query at www.wits.ac.za/askwits.

Click here to see the current average tuition fees. The Fees Office website also provides information about the payment of fees and closing dates for fees payments. Once you have applied you will be able to access the fees estimator on the student self-service portal.

For information about postgraduate funding opportunities, including the postgraduate merit award, click here. Please also check your School website for bursary opportunities. NRF bursaries: The National Research Foundation (NRF) offers a wide range of opportunities in terms of bursaries and fellowships to students pursuing postgraduate studies. External bursaries portal: The Bursaries South Africa website provides a comprehensive list of bursaries in South Africa.