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Alumni networking event with Musa Kalenga


Inspiration for young people in business

Marketer, entrepreneur, author and Wits alumnus Musa Kalenga (BCom 2009) was the guest speaker at an alumni networking event on 31 October at the Wits Club.

He spoke about his book Ladders & Trampolines: Anecdotes and Observations From a Contemporary Young African Marketer, in discussion with broadcaster and entrepreneur Andile Masuku.

Musa Kalenga and Andile Masuku at a Wits alumni networking event at the Wits Club on 31 October 2017

As the book's publishers explain, "The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow. However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results."

Kalenga started his first business while studying at Wits and went on to become Group Head of Digital Marketing at Nedbank and Facebook Client Partner for Africa.