About Marketing

Teaching and research at the Marketing Discipline focuses on various areas of the marketing discipline. These include consumer behaviour, communications and electronic media strategy, marketing theory, marketing research, services marketing, general marketing strategy, branding strategy, innovation management, sustainable development in marketing, profit management, and marketing decision sciences.

What is Marketing?

Marketing involves effectively managing the portions of an organisation which interact with its consumers. It informs sales strategy, business communication and the development of products and services and incorporates a market research, market segmentation, target market analysis, the science of consumer behaviour, communication programmes and advertising and sales promotion.

Why study Marketing?

Marketing can lead to a wide range of career choices in advertising, brand management, sports marketing, strategic planning and tourism, to name but a few. Marketing graduates occupy positions as creative account directors, marketing directors, marketing managers, brand managers and marketing strategists.

Marketing Programmes

Follow the links to access all information pertaining to undergraduate and postgraduate Marketing programmes.

Staff

Click here to view staff members and contact details